Chasing the monster idea : the marketer's almanac for predicting idea epicness / Stefan Mumaw.
By: Mumaw, Stefan.
Material type:
BookPublisher: Hoboken, NJ : John Wiley & Sons, c2011Description: 217 p. : ill. ; 22 cm.ISBN: 9780470915851 .Subject(s): Marketing -- Forecasting | New products -- MarketingDDC classification: 658.8
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Quinlivan Library, Notre Dame University Bangladesh Reference Shelf 01 Row 03 | Non-fiction | 658.8 MUC (Browse shelf) | 01 | Not For Loan | 000274 |
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| 658.4068 POB Beyond booked solid : | 658.4068 POB Beyond booked solid : | 658.4092 WIL Leadership rules : | 658.8 MUC Chasing the monster idea : | 658.85 MCC Creating a million-dollar-a-year sales income : | 658.85 MCC Creating a million-dollar-a-year sales income : | 658.872 BRS Social media 101 : |
Includes bibliographical references and index.
Business
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