Mumaw, Stefan.
Chasing the monster idea : the marketer's almanac for predicting idea epicness / Stefan Mumaw. - Hoboken, NJ : John Wiley & Sons, c2011. - 217 p. : ill. ; 22 cm.
Includes bibliographical references and index.
9780470915851
2011276761
Marketing--Forecasting.
New products--Marketing.
658.8 / MUC
Chasing the monster idea : the marketer's almanac for predicting idea epicness / Stefan Mumaw. - Hoboken, NJ : John Wiley & Sons, c2011. - 217 p. : ill. ; 22 cm.
Includes bibliographical references and index.
9780470915851
2011276761
Marketing--Forecasting.
New products--Marketing.
658.8 / MUC