Advertising management / David A. Aaker, John G. Myers.
By: Aaker, David A.
Contributor(s): Myers, John G.
Material type:
BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1987Edition: 3rd ed.Description: xii, 564 p. : ill. ; 24 cm.ISBN: 0130160490.Subject(s): Advertising -- ManagementDDC classification: 659.1
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 04 B | Non-fiction | 659.1 AAA (Browse shelf) | 01 | Not For Loan | 007706 |
Includes bibliographies and index.
Business
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