Aaker, David A.
Advertising management / David A. Aaker, John G. Myers. - 3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1987. - xii, 564 p. : ill. ; 24 cm.
Includes bibliographies and index.
0130160490
86020520
Advertising--Management.
659.1 / AAA
Advertising management / David A. Aaker, John G. Myers. - 3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1987. - xii, 564 p. : ill. ; 24 cm.
Includes bibliographies and index.
0130160490
86020520
Advertising--Management.
659.1 / AAA