Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani.
By: Belch, George E. (George Edward).
Contributor(s): Belch, Michael A | Purani, Keyoor.
Material type:
BookPublisher: New Delhi : McGraw Hill Education (India), c2013Edition: 9th ed.Description: xliii, 1016 p. : ill. (chiefly col.) ; 24 cm.ISBN: 9781259026850; 125902685X.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 04 B | Non-fiction | 659.1 BEA (Browse shelf) | 01 | Not For Loan | 005640 | |
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 04 B | Non-fiction | 659.1 BEA (Browse shelf) | 02 | Available | 005641 | |
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 04 B | Non-fiction | 659.1 BEA (Browse shelf) | 03 | Available | 005642 | |
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 04 B | Non-fiction | 659.1 BEA (Browse shelf) | 04 | Available | 005643 | |
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 04 B | Non-fiction | 659.1 BEA (Browse shelf) | 05 | Available | 005644 | |
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 04 B | Non-fiction | 659.1 BEA (Browse shelf) | 06 | Available | 005645 | |
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 04 B | Non-fiction | 659.1 BEA (Browse shelf) | 07 | Available | 005646 | |
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 04 B | Non-fiction | 659.1 BEA (Browse shelf) | 08 | Available | 005647 | |
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 04 B | Non-fiction | 659.1 BEA (Browse shelf) | 09 | Available | 005648 | |
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 04 B | Non-fiction | 659.1 BEA (Browse shelf) | 10 | Available | 005649 | |
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 04 B | Non-fiction | 659.1 BEA (Browse shelf) | 11 | Available | 005650 | |
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 04 B | Non-fiction | 659.1 BEA (Browse shelf) | 12 | Available | 005651 | |
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 04 B | Non-fiction | 659.1 BEA (Browse shelf) | 13 | Available | 005652 | |
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 04 B | Non-fiction | 659.1 BEA (Browse shelf) | 14 | Available | 005653 | |
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 04 B | Non-fiction | 659.1 BEA (Browse shelf) | 15 | Available | 005654 |
Browsing Quinlivan Library, Notre Dame University Bangladesh Shelves , Shelving location: Business Shelf 03 Row 04 B , Collection code: Non-fiction Close shelf browser
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| 659.1 BEA Advertising and promotion : | 659.1 BEA Advertising and promotion : | 659.1 BEA Advertising and promotion : | 659.1 BEA Advertising and promotion : | 659.1 BEA Advertising and promotion : | 659.1 CLI Integrated advertising, promotion and marketing communications / | 659.1 CLI Integrated advertising, promotion and marketing communications / |
Includes bibliographical references and index.
Business
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