Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani. - 9th ed. - New Delhi : McGraw Hill Education (India), c2013. - xliii, 1016 p. : ill. (chiefly col.) ; 24 cm.
Includes bibliographical references and index.
9781259026850 125902685X
Advertising.
Sales promotion.
Communication in marketing.
659.1 / BEA
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani. - 9th ed. - New Delhi : McGraw Hill Education (India), c2013. - xliii, 1016 p. : ill. (chiefly col.) ; 24 cm.
Includes bibliographical references and index.
9781259026850 125902685X
Advertising.
Sales promotion.
Communication in marketing.
659.1 / BEA