Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.
By: Pride, William M.
Contributor(s): Ferrell, O. C.
Material type:
BookPublisher: Boston : Houghton Mifflin, c1997Edition: 10th ed.Description: xxxii, 666 p. : col. ill., col. maps ; 28 cm.ISBN: 039578574X.Subject(s): MarketingDDC classification: 658.8
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 06 A | Non-fiction | 658.8 PRM (Browse shelf) | 01 | Not For Loan | 007723 |
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| 658.8 KOP Principles of marketing / | 658.8 KOP Principles of marketing / | 658.8 KOP Principles of marketing / | 658.8 PRM Marketing : |
Includes bibliographical references and indexes.
Business
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