Marketing : (Record no. 2304)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00740cam a2200253 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhNDQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240526135801.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 961113s1997 mauab b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 96076948 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 039578574X |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhNDQ |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| Item number | PRM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pride, William M., |
| Dates associated with a name | 1942- |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | concepts and strategies / |
| Statement of responsibility, etc. | William M. Pride, O.C. Ferrell. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Houghton Mifflin, |
| Date of publication, distribution, etc. | c1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 666 p. : |
| Other physical details | col. ill., col. maps ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department/Subject name | Business |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Non-fiction | Quinlivan Library, Notre Dame University Bangladesh | Quinlivan Library, Notre Dame University Bangladesh | Business Shelf 03 Row 06 A | 2024-05-09 | Donated | 658.8 PRM | 007723 | 2024-05-26 | 01 | 2024-05-26 | Book |