000 00727cam a2200253 a 4500
999 _c9
_d9
001 005596
003 BD-DHNDQ
005 20190526144440.0
008 100601s2011 ii a 000 0 eng
020 _a9788131516478
020 _a8131516474
040 _aDLC
_cDLC
_dBD-DHNDQ
082 _223
_a658.8
_bBAS
100 1 _aBateson, John E. G.
245 1 0 _aServices marketing /
_cJohn E. G. Bateson, K. Douglas Hoffman.
250 _a4th ed.
260 _aNew Delhi ;
_bCengage Learning,
_c2011.
300 _axvii, 468 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
526 _aBusiness
650 0 _aService industries
_xMarketing.
700 1 _aHoffman, K. Douglas.
942 _2ddc
_cBK