000 | 00797cam a2200253 i 4500 | ||
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999 |
_c8 _d8 |
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003 | BD-DHNDQ | ||
005 | 20190521140804.0 | ||
008 | 130614s2016 ii a b 001 0 eng | ||
020 | _a9789332555099 | ||
040 |
_aDLC _beng _cDLC _dBD-DHNDQ |
||
082 | 0 | 0 |
_a658.8342 _223 _bSCC |
100 | 1 | _aSchiffman, Leon G. | |
245 | 1 | 0 |
_aConsumer behavior / _cLeon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar. |
250 |
_a11th ed. _bFour-Color Edition |
||
260 |
_aDelhi : _bPearson India Education, _c2016. |
||
300 |
_axxvii, 508 p. : _bill. ; _c25 cm. |
||
504 | _aIncludes bibliographical references and indexes. | ||
526 | _aBusiness | ||
650 | 0 | _aConsumer behavior. | |
650 | 0 | _aMotivation research (Marketing) | |
700 | 1 | _aWisenblit, Joseph. | |
700 | 1 | _aKumar, S. Ramesh. | |
942 |
_2ddc _cBK |