000 00790cam a2200253 a 4500
999 _c2312
_d2312
003 BD-DhNDQ
005 20240602104347.0
008 950907s1996 nyua b 001 0 eng
010 _a 95038909
020 _a0321055918
040 _aDLC
_cDLC
_dBD-DhNDQ
082 0 0 _a658.8
_223
_bRUS
100 1 _aRust, Roland T.
245 1 0 _aService marketing /
_cRoland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham.
260 _aNew York :
_bHarperCollins College Publishers,
_cc1996.
300 _axx, 508 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
526 _aBusiness
650 0 _aService industries
_xMarketing.
650 0 _aCustomer services.
700 1 _aZahorik, Anthony J.
700 1 _aKeiningham, Timothy L.
942 _2ddc
_cBK