| 000 | 00740cam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c2304 _d2304 |
||
| 001 | 007723 | ||
| 003 | BD-DhNDQ | ||
| 005 | 20240526135801.0 | ||
| 008 | 961113s1997 mauab b 000 0 eng | ||
| 010 | _a 96076948 | ||
| 020 | _a039578574X | ||
| 040 |
_aDLC _cDLC _dBD-DhNDQ |
||
| 082 | 0 | 0 |
_a658.8 _223 _bPRM |
| 100 | 1 |
_aPride, William M., _d1942- |
|
| 245 | 1 | 0 |
_aMarketing : _bconcepts and strategies / _cWilliam M. Pride, O.C. Ferrell. |
| 250 | _a10th ed. | ||
| 260 |
_aBoston : _bHoughton Mifflin, _cc1997. |
||
| 300 |
_axxxii, 666 p. : _bcol. ill., col. maps ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aBusiness | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aFerrell, O. C. | |
| 942 |
_2ddc _cBK |
||