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| 999 |
_c2292 _d2292 |
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| 001 | 007706 | ||
| 003 | BD-DhNDQ | ||
| 005 | 20240516094528.0 | ||
| 008 | 860730s1987 njua b 001 0 eng | ||
| 010 | _a 86020520 | ||
| 020 | _a0130160490 | ||
| 040 |
_aDLC _cDLC _dBD-DhNDQ |
||
| 082 | 0 | 0 |
_a659.1 _223 _bAAA |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aAdvertising management / _cDavid A. Aaker, John G. Myers. |
| 250 | _a3rd ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _cc1987. |
||
| 300 |
_axii, 564 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographies and index. | ||
| 526 | _aBusiness | ||
| 650 | 0 |
_aAdvertising _xManagement. |
|
| 700 | 1 |
_aMyers, John G., _d1933- |
|
| 942 |
_2ddc _cBK |
||