| 000 | 00751nam a22002537a 4500 | ||
|---|---|---|---|
| 999 |
_c1777 _d1777 |
||
| 001 | 007438 | ||
| 003 | BD-DHNDQ | ||
| 005 | 20210314093819.0 | ||
| 008 | 210314b2018 uk ||||| |||| 00| 0 eng d | ||
| 020 | _a1292222697 | ||
| 020 | _a9781292222691 | ||
| 040 |
_aBD-DHNDQ _cBD-DHNDQ |
||
| 082 |
_223 _a659.1 _bCLI |
||
| 100 | 1 | _dClow, Kenneth E. | |
| 245 | 1 | 0 |
_aIntegrated advertising, promotion and marketing communications / _cKenneth E. Clow, Donald Baack. |
| 250 | _a8th ed. | ||
| 260 |
_aHarlow : _bPearson Education, _cc2018. |
||
| 300 |
_a508 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBusiness | ||
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aBaack, Donald. | |
| 942 |
_2ddc _cBK |
||