| 000 | 00768cam a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c1519 _d1519 |
||
| 001 | 000274 | ||
| 003 | BD-DHNDQ | ||
| 005 | 20200229153953.0 | ||
| 008 | 120207s2011 njua b 001 0 eng d | ||
| 010 | _a 2011276761 | ||
| 020 | _a9780470915851 | ||
| 040 |
_aBTCTA _cBTCTA _dYDXCP _dIAM _dBD-DHNDQ _dUAB _dVRC _dDLC |
||
| 082 | 0 | 4 |
_a658.8 _223 _bMUC |
| 100 | 1 | _aMumaw, Stefan. | |
| 245 | 1 | 0 |
_aChasing the monster idea : _bthe marketer's almanac for predicting idea epicness / _cStefan Mumaw. |
| 260 |
_aHoboken, NJ : _bJohn Wiley & Sons, _cc2011. |
||
| 300 |
_a217 p. : _bill. ; _c22 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBusiness | ||
| 650 | 0 |
_aMarketing _xForecasting. |
|
| 650 | 0 |
_aNew products _xMarketing. |
|
| 942 |
_2ddc _cBK |
||