| 000 | 00800cam a2200277 a 4500 | ||
|---|---|---|---|
| 999 |
_c1495 _d1495 |
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| 001 | 000232 | ||
| 003 | BD-DHNDQ | ||
| 005 | 20200212104104.0 | ||
| 008 | 960312s1997 ilua b 001 0 eng | ||
| 010 | _a 96012050 | ||
| 020 | _a0256214387 | ||
| 040 |
_aDLC _cDLC _dBD-DHNDQ |
||
| 082 | 0 | 0 |
_a658.802 _223 _bCRS |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens. |
| 250 | _a5th ed. | ||
| 260 |
_aChicago : _bIrwin, _cc1997. |
||
| 300 |
_axviii, 670 p. : _bill. ; _c24 cm. |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aBusiness | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 942 |
_2ddc _cBK |
||