| 000 | 00868cam a2200265 a 4500 | ||
|---|---|---|---|
| 999 |
_c1025 _d1025 |
||
| 001 | 006128 | ||
| 003 | BD-DHNDQ | ||
| 005 | 20190710103528.0 | ||
| 008 | 120615s2015 ii a b 001 0 eng | ||
| 010 | _a 2012024141 | ||
| 020 | _a9789332542204 | ||
| 040 |
_aDLC _cDLC _dBD-DHNDQ |
||
| 082 | 0 | 0 |
_a658.827 _223 _bKES |
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob. |
| 250 | _a4th ed. | ||
| 260 |
_aChennai : _bPearson India Education, _cc2015. |
||
| 300 |
_axxix, 586 p. : _bcol. ill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBusiness | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 700 | 1 | _aParameswaran, Ambi M. G. | |
| 700 | 1 | _aJacob, Isaac. | |
| 942 |
_2ddc _cBK |
||