| 000 | 00859nam a2200277 a 4500 | ||
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| 999 |
_c10 _d10 |
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| 001 | 005473 | ||
| 003 | BD-DHNDQ | ||
| 005 | 20190522115733.0 | ||
| 008 | 100513s2014 ii ab b 001 0 eng | ||
| 020 | _a9789339204464 | ||
| 020 | _a9339204468 | ||
| 040 |
_aDLC _cDLC _dBWX _dBD-DHNDQ |
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| 082 | 0 | 0 |
_a658.84 _223 _bCAI |
| 100 | 1 | _aCateora, Philip R. | |
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora, Mary C. Gilly, John L. Graham. |
| 250 |
_a15th ed. _bIndian edition |
||
| 260 |
_aNew Delhi : _bMcGraw Hill Education (India), _cc2014. |
||
| 300 |
_axxxiii, 622 p. : _bill., col., maps ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBusiness | ||
| 650 | 0 | _aExport marketing. | |
| 650 | 0 | _aInternational business enterprises. | |
| 700 | 1 | _aGilly, Mary C. | |
| 700 | 1 | _aGraham, John L. | |
| 942 |
_2ddc _cBK |
||