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1. Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash.

by Malhotra, Naresh K | Dash, Satyabhusan.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chennai : Pearson India Education, 2016Availability: Items available for loan: [Call number: 658.83 MAM] (24). Items available for reference: [Call number: 658.83 MAM] (1).

2. Marketing research; text and cases / Harper W. Boyd, Jr. and Ralph Westfall.

by Boyd, Harper W | Westfall, Ralph L.

Edition: 3d ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : R. D. Irwin, c1972Availability: Items available for reference: [Call number: 658.83 BOM] (1).

Last Updated on 5 July, 2022
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