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1. Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani.

by Belch, George E. (George Edward), 1951- | Belch, Michael A | Purani, Keyoor.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : McGraw Hill Education (India), c2013Availability: Items available for loan: [Call number: 659.1 BEA] (14). Items available for reference: [Call number: 659.1 BEA] (1).

2. The silent salesmen : guaranteed strategies for increasing sales and profits using promotional products / Mitch Carson.

by Carson, Mitch, 1960-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N. J. : John Wiley & Sons, c2009Availability: Items available for loan: [Call number: 658.82 CAS] (1). Items available for reference: [Call number: 658.82 CAS] (1).

Last Updated on 5 July, 2022
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