Malhotra, Naresh K. Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash. - 7th ed. - Chennai : Pearson India Education, 2016. - xxx, 968 p. : ill. ; 28 cm. Includes bibliographical references and index. ISBN: 9789332555693 Subjects--Topical Terms: Marketing research.--Research methodology. Dewey Class. No.: 658.83 / MAM