Bateson, John E. G. <br/><br/>
Services marketing / 
John E. G. Bateson, K. Douglas Hoffman. 
 - 4th ed. 
 - New Delhi ;  Cengage Learning,  2011. 
 - xvii, 468 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9788131516478 8131516474 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAS