Kotler, Philip. <br/><br/>
Marketing insights from A to Z :  80 concepts every manager needs to know / 
Philip Kotler. 
 - Hoboken, N.J. :  John Wiley & Sons,  c2003. 
 - xviii, 206 p. ;  24 cm. 
<br/><br/> Published simultaneously in Canada. 
<br/><br/>Includes bibliographical references (p. 189-193) and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0471268674 9780471268673 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOM