Dominick, Joseph R. The dynamics of mass communication/ Joseph R. Dominick. - 4th ed. - New York : McGraw-Hill, c1993. - xxii, 616 p. : ill. ; 26 cm. - McGraw Hill series in mass communication . Includes bibliographical references and index. ISBN: 0070178054 Subjects--Topical Terms: Mass media. Dewey Class. No.: 302.23 / DOD