Boyd, Harper W. <br/><br/>
Marketing research; text and cases / 
Harper W. Boyd, Jr. and Ralph Westfall. 
 - 3d ed. 
 - Homewood, Ill. :  R. D. Irwin,  c1972. 
 - xv, 813 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>
<br/><br/><label>LCCN: </label>70172964  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / BOM