Pride, William M.,  1942- <br/><br/>
Marketing :  concepts and strategies / 
William M. Pride, O.C. Ferrell. 
 - 10th ed. 
 - Boston :  Houghton Mifflin,  c1997. 
 - xxxii, 666 p. :  col. ill., col. maps ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>039578574X 
<br/><br/><label>LCCN: </label>96076948  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRM