Russell, J. Thomas, 1941- Kleppner's advertising procedure / J. Thomas Russell, Glenn Verrill, W. Ronald Lane. - 10th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1988. - xv, 686 p. : ill. (some col.) ; 25 cm. - The Prentice Hall series in marketing. . Includes bibliographical references and index. ISBN: 013516485001 0135164850 Subjects--Topical Terms: Advertising. Dewey Class. No.: 659.1 / RUK