Kotler, Philip.  <br/><br/>
Marketing management :  analysis, planning, implementation and control / 
Philip Kotler. 
 - 8th ed. 
 - Englewood Cliffs, NJ :  Prentice-Hall,  c1994. 
 - xxix, 801 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographies references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>0130980056 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOM