Clow, Kenneth E. Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack. - 8th ed. - Harlow : Pearson Education, c2018. - 508 p. : ill. ; 24 cm. Includes bibliographical references and index. ISBN: 1292222697 9781292222691 Subjects--Topical Terms: Communication in marketing. Dewey Class. No.: 659.1 / CLI