Mumaw, Stefan. <br/><br/>
Chasing the monster idea :  the marketer's almanac for predicting idea epicness / 
Stefan Mumaw. 
 - Hoboken, NJ :  John Wiley & Sons,  c2011. 
 - 217 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780470915851  
<br/><br/><label>LCCN: </label>2011276761 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Forecasting.<br/>New products--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MUC