Pride, William M., 1942- Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell. - 5th ed. - Boston : Houghton Mifflin, c1987. - xxx, 766 p. : ill. (some col.) ; 26 cm. Includes bibliographical references and indexes. ISBN: 0395357101 LCCN: 86081102 Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8 / PRM