Schenkler, Irv. Guide to media relations / Irv Schenkler, Tony Herrling. - New Delhi : Dorling Kindersley, c2011. - ix, 112 p. : ill. ; 20 cm. - Prentice Hall series in advanced business communication. . Includes bibliographical references and index. ISBN: 9788131756171 Subjects--Topical Terms: Public relations.Mass media and business. Dewey Class. No.: 659.2 / SCG