Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, implementation, and control / 
Philip Kotler. 
 - 6th ed. 
 - New Delhi :  Prentice-Hall of India Pvt. Ltd.,  c1989. 
 - xxi, 777 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>0876925131 
<br/><br/><label>LCCN: </label>90044468  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOM