Keller, Kevin Lane, 1956- Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob. - 4th ed. - Chennai : Pearson India Education, c2015. - xxix, 586 p. : col. ill. ; 26 cm. Includes bibliographical references and index. ISBN: 9789332542204 LCCN: 2012024141 Subjects--Topical Terms: Brand name products--Management. Dewey Class. No.: 658.827 / KES