Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora, Mary C. Gilly, John L. Graham. 
 - 15th ed.  Indian edition 
 - New Delhi :  McGraw Hill Education (India),  c2014. 
 - xxxiii, 622 p. :  ill., col., maps ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9789339204464 9339204468 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.
<br/><br/><label>Dewey Class. No.: </label>658.84  / CAI