Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash. - 7th ed. - Chennai : Pearson India Education, 2016. - xxx, 968 p. : ill. ; 28 cm.
Includes bibliographical references and index.
9789332555693
Marketing research.--Research methodology.
658.83 / MAM
Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash. - 7th ed. - Chennai : Pearson India Education, 2016. - xxx, 968 p. : ill. ; 28 cm.
Includes bibliographical references and index.
9789332555693
Marketing research.--Research methodology.
658.83 / MAM