Bateson, John E. G.
Services marketing / John E. G. Bateson, K. Douglas Hoffman. - 4th ed. - New Delhi ; Cengage Learning, 2011. - xvii, 468 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9788131516478 8131516474
Service industries--Marketing.
658.8 / BAS
Services marketing / John E. G. Bateson, K. Douglas Hoffman. - 4th ed. - New Delhi ; Cengage Learning, 2011. - xvii, 468 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9788131516478 8131516474
Service industries--Marketing.
658.8 / BAS