Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar. - 11th ed. Four-Color Edition - Delhi : Pearson India Education, 2016. - xxvii, 508 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
9789332555099
Consumer behavior.
Motivation research (Marketing)
658.8342 / SCC
Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar. - 11th ed. Four-Color Edition - Delhi : Pearson India Education, 2016. - xxvii, 508 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
9789332555099
Consumer behavior.
Motivation research (Marketing)
658.8342 / SCC