Russell, J. Thomas, 1941-
Kleppner's advertising procedure / J. Thomas Russell, Glenn Verrill, W. Ronald Lane. - 10th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1988. - xv, 686 p. : ill. (some col.) ; 25 cm. - The Prentice Hall series in marketing. .
Includes bibliographical references and index.
013516485001 0135164850
Advertising.
659.1 / RUK
Kleppner's advertising procedure / J. Thomas Russell, Glenn Verrill, W. Ronald Lane. - 10th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1988. - xv, 686 p. : ill. (some col.) ; 25 cm. - The Prentice Hall series in marketing. .
Includes bibliographical references and index.
013516485001 0135164850
Advertising.
659.1 / RUK