Schenkler, Irv.
Guide to media relations / Irv Schenkler, Tony Herrling. - New Delhi : Dorling Kindersley, c2011. - ix, 112 p. : ill. ; 20 cm. - Prentice Hall series in advanced business communication. .
Includes bibliographical references and index.
9788131756171
Public relations.
Mass media and business.
659.2 / SCG
Guide to media relations / Irv Schenkler, Tony Herrling. - New Delhi : Dorling Kindersley, c2011. - ix, 112 p. : ill. ; 20 cm. - Prentice Hall series in advanced business communication. .
Includes bibliographical references and index.
9788131756171
Public relations.
Mass media and business.
659.2 / SCG