Kotler, Philip.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 6th ed. - New Delhi : Prentice-Hall of India Pvt. Ltd., c1989. - xxi, 777 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0876925131
90044468
Marketing--Management.
658.8 / KOM
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 6th ed. - New Delhi : Prentice-Hall of India Pvt. Ltd., c1989. - xxi, 777 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0876925131
90044468
Marketing--Management.
658.8 / KOM