Pearce, John A.
Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr. - 6th ed. - Chicago : Irwin, c1997. - xxiii, 415 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0256216606
96028686
Strategic planning.
Strategic planning--Case studies.
658.4012 / PEF
Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr. - 6th ed. - Chicago : Irwin, c1997. - xxiii, 415 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0256216606
96028686
Strategic planning.
Strategic planning--Case studies.
658.4012 / PEF