Keller, Kevin Lane, 1956-
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob. - 4th ed. - Chennai : Pearson India Education, c2015. - xxix, 586 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
9789332542204
2012024141
Brand name products--Management.
658.827 / KES
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob. - 4th ed. - Chennai : Pearson India Education, c2015. - xxix, 586 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
9789332542204
2012024141
Brand name products--Management.
658.827 / KES