Cateora, Philip R.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 15th ed. Indian edition - New Delhi : McGraw Hill Education (India), c2014. - xxxiii, 622 p. : ill., col., maps ; 28 cm.
Includes bibliographical references and index.
9789339204464 9339204468
Export marketing.
International business enterprises.
658.84 / CAI
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 15th ed. Indian edition - New Delhi : McGraw Hill Education (India), c2014. - xxxiii, 622 p. : ill., col., maps ; 28 cm.
Includes bibliographical references and index.
9789339204464 9339204468
Export marketing.
International business enterprises.
658.84 / CAI